Govt Schemes

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Marketing Assistance and Technology Up-gradation

To provide marketing platform to manufacturing MSMEs through enabling their participation in State/District level exhibitions being organized by State/District Authorities/Associations.


  • To encourage manufacturing Micro and Small Enterprises (MSEs) in their efforts of tapping and developing domestic / overseas markets.
  • To encourage Micro and Small Enterprises (MSEs) for adoption of bar coding on products for increase in marketability of products in National/International market.
  • To facilitate marketing linkages especially in the view of Public Procurement Policy for MSEs Order 2012.
  • To create consciousness and to educate the MSMEs about importance of packaging in marketing, latest packaging technology, import - export policy and procedure, latest development in international trade etc. by organising International & National Workshop/ Seminar on marketing /packaging/topics relevant to MSME sector.

Nature of assistance

  • Free registration for participating in trade fairs
  •   Note: The selection of participants would be done by the MSME-DIs post the submission of application.
  • Reimbursement of 50% of to and fro actual fare by shortest distance/direct train (limited to AC II tier class) from the nearest railway station/bus fare to the place of exhibition and 50% space rental charges for MSMEs (General category entrepreneurs).
  • For Women/SC/ST Entrepreneurs & Entrepreneurs from North Eastern Region Govt. of India will reimburse 80% of items listed above in Point (b).


  • The total reimbursement will be max. Rs. 30,000/- per unit for the SC/ST/Women/Physically Handicapped entrepreneurs, while for the other units the max. limit will be Rs. 20,000/- per person per MSME unit .
  • The participant is required to submit follow-up proofs post attending the event to claim reimbursement. The proofs can be submitted after logging in online under the section “My Applications” or directly contacting a DI office.

Who can apply

All MSMEs with EM registration.

How to apply

Click on “View and Apply” button to view calendar and apply online for participating in trade fairs
or else
You can also contact your nearest MSME DI or associations and NGOs apply for participation.Click Here to know the contact details of your nearest MSME-DI.


The applicant Micro/Small Enterprise should suitably be registered through EM part 11/Udyog Adhaar Memorandum (UAM) for availing financial benefits.

Components of the Scheme

  • Domestic Fairs / Exhibitions
  • International Trade Fairs / Exhibitions
  • International/National Workshop on Marketing/Public Procurement! Packaging etc.
  • Vendor Development Programmes
  • Reimbursement on obtaining Bar code.

Major Activities Under The Scheme

  • Technology Upgradation in Packaging.
  • Skill Upgradation/Development for modern marketing techniques.
  • Competition Studies.
  • Special component for North-Eastern Region.
  • New markets through State/District level local Exhibitions/Trade fairs.
  • Corporate Governance Practices.
  • Marketing Hubs.
  • Reimbursement to ISO 18000/ISO 22000/ISO 27000 certification.

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