Govt Schemes

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Marketing Assistance Scheme (MSME)


  • Organisation of exhibitions abroad and participation in international exhibitions/ trade fairs.
  • Co-sponsoring of exhibitions organised by other organisations/industry associations/ agencies.
  • Organising buyer-seller meets, intensive campaigns and marketing promotion activities.

Who can apply

MSMEs, Industry Associations and other organisations related to MSME sector are eligible to apply.

How to apply

Applications for financial assistance can be sent in the prescribed form to the Director (International Cooperation), Ministry of MSME, Udyog Bhavan, New Delhi - 110 011

Nature of assistance

  • The maximum net budgetary support for participating in an international exhibition/trade fair would normally be restricted to an overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American countries).
  • The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation etc. However, the budgetary support towards net expenditure for organizing such exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh.
  • Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.


Eligible Organisations

Besides the Ministry of MSME, events under the Scheme can be organised by:

  • State/Central Government Organisations;
  • Registered Industry/Enterprise Associations; and
  • Societies/Trusts and Organisations associated with promotion and development of MSME Sector.

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